Originally published on VictorJung.org
Social media outlets are often useful tools that entities such as nonprofit organizations can utilize to help promote their message and build a brand. This short blog highlights several tips such establishments might employ to accomplish those tasks.
Put Services Into Action
Nonprofits can maximize the use of social media sites by creating videos or voice spots depicting the goods and services said entities provide. Some individuals refer to this strategy of showing rather than telling what an organization’s mission is.
Give Others the Opportunity to Offer Support and Praise
Social media outlets enable individuals who benefit from a nonprofit agency’s efforts to share their appreciation. Supporter plaudits could go a long way to improving the organization’s reputation and increasing said entity’s influence.
Stimulate Fundraising Efforts
Many nonprofits rely heavily on fundraising efforts to fund the services and programs said agencies offer. Social media avenues provide a direct and public medium to create and promote various fundraising activities.
Engage with the Local and Larger Community
Online public platforms provide nonprofits with an easy and straightforward method of interacting with the communitythey serve, as well as the general public as a whole. Visible online presences enable said organizations to introduce themselves, inform their viewing audiences what their purpose is and keep them informed about important events.
Communicate on a More Personal Level
Nonprofits can utilize social media platforms to interact on a more personal level. Through the creation of videos or photos captions, said agencies can introduce specific people within their organizations or provide a more intimate glance into the entity’s everyday activities. Said actions could endear themselves to many people and improve the organization’s presence.
Allow for User Feedback
Social media outlets make it easier for nonprofit agencies to receive direct and immediate feedback about their performance rendering needed services and programs. Organizing a poll or survey regarding such efforts can be executed with relative ease. Additionally, comment sections give the public the chance to voice their opinions. Organizational heads have this information on hand and, if a significant percentage of the feedback is negative, said professionals can implement improvements on the fly.
Reduce Advertising and Marketing Expenses
Because nonprofits are much more reliant on funding than other organizations, said entities often possess limited advertising budgets. Utilizing social media provides a less expensive method of advertising than taking out ads in publications or using other forms of media like radio and television.